Alibaba deepens sports tech push with new Brooklyn Nets partnership

South China Morning Post - Sep 29, 2026

Alibaba Group Holding has become an official technology and cloud partner of NBA team Brooklyn Nets, as the tech giant pushes for a deeper presence in the sports industry. The collaboration was announced on Monday under a multi-year strategic partnership between Alibaba and Brooklyn Sports & Entertainment, the parent company of the basketball team. It would also see Alibaba become Brooklyn Nets’ official jersey patch sponsor ahead of the basketball team’s 60th anniversary season, according to a...

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