Will Apple’s budget-priced iPhone 17e make a splash in China’s tough smartphone market?

South China Morning Post - Mar 3, 2026

The iPhone 17e, the entry-level addition to Apple’s latest iPhone 17 series, faces an uphill battle in China’s highly competitive smartphone market, according to analysts, as presales for the new handset start on Wednesday. The new budget-priced iPhone “lacks competitiveness”, said IDC China research manager Guo Tianxiang, who pointed out that the handset “still uses outdated moulds, with the chip being the only major upgrade”. “The shortcomings in imaging and display persist, making its overall...

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