Tech giants go prime time in the fight for China’s biggest audience

South China Morning Post - Dec 26, 2025

China’s biggest tech companies and a clutch of fast-rising consumer electronics brands are battling for coveted sponsorship slots at the Spring Festival Gala, as intensifying competition in artificial intelligence turns the country’s most watched television broadcast into a rare nationwide marketing battleground. Major players including ByteDance, Tencent Holdings and Alibaba Group Holding had all held discussions with state broadcaster China Central Television (CCTV) over high-stakes...

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