Humanoids go mainstream as China’s robotics champions appear at CCTV spectacle

South China Morning Post - Feb 15, 2026

China’s leading humanoid robotics companies dominated the opening of this year’s Spring Festival Gala, the annual variety spectacle staged by state broadcaster CCTV that offers a rare nationwide marketing platform akin to the US Super Bowl, highlighting the central role of the industry in Beijing’s industrial policy. Four robotics firms – Hangzhou-based Unitree, Wuxi-based Magiclab, Beijing-based Galbot and Noetix – had announced partnerships with this year’s gala in deals said to be valued at...

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