AI apps soar in China as Lunar New Year giveaway battle boosts user growth

South China Morning Post - Feb 24, 2026

Chinese tech giants claimed a victory after a promotional giveaway campaign for their artificial intelligence services during the Lunar New Year, touting surging user numbers and the adoption of AI as part of holiday consumption. During the period, Alibaba Group Holding’s AI app Qwen saw nearly 200 million orders placed, according to data released by the company on Monday. Alibaba owns the South China Morning Post. Among the users were more than four million people aged 60 and above who...

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