Shein eyes US$2 billion profit in 2025 despite Trump tariffs

Shein Group has told investors that it is expecting a bumper US$2 billion in net income in 2025, after higher profit margins through price increases and cost-cutting helped overcome a drop in online traffic caused by US President Donald Trump’s punitive tariffs. The Singapore-based e-commerce giant is also forecasting mid-teen percentage growth in sales, according to people familiar with the matter, who asked not to be identified as the targets are private. The US$2 billion net income guidance...