Apple’s iPhone and beauty products lead the charge in record-breaking Singles’ Day

South China Morning Post - Oct 21, 2025

Alibaba Group Holding kicked off direct sales for its annual Singles’ Day shopping festival on Monday, with initial figures surpassing last year’s performance – a sign of strengthening domestic consumption during China’s biggest online retail event. Since direct sales began on Taobao and Tmall at 8pm on Monday, 80 brands had exceeded 100 million yuan (US$13.8 million) in sales within the first hour, while more than 30,000 brands doubled their takings from a year earlier, according to data...

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