Alibaba’s Tmall merchants enter Southeast Asia via subsidiary Lazada’s platform

Alibaba Group Holding is looking to ramp up its cross-border e-commerce strategy by getting merchants on its premium Tmall shopping site to sell to consumers in Southeast Asia through subsidiary Lazada. “This is the first time that Tmall has established a direct connection to Lazada’s platform to facilitate the seamless onboarding of sellers,” a representative from Singapore-based Lazada said on Tuesday, adding that this initiative started last month. Alibaba owns the Post. The cross-border...