Alibaba unveils new F1-style delivery uniform amid rising e-commerce battle

South China Morning Post - Sep 9, 2025

Alibaba Group Holding is rolling out a new outfit for its delivery workers that resembles the racing suit for Formula One (F1) racers, as the company seeks to give China’s e-commerce sector a facelift. Alibaba will conduct an internal auction of 102 autographed uniforms, signed by group founder Jack Ma, CEO Eddie Wu Yongming and e-commerce chief Jiang Fan for the firm’s employees on September 10, Alibaba’s anniversary, according to a company post on Friday. The new orange uniform, a change from...

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