Alibaba mobilises merchants on premium Tmall site to join instant commerce drive

South China Morning Post - Sep 9, 2025

Alibaba Group Holding has fired another shot at on-demand delivery giant Meituan, with a campaign that brings merchants from its Tmall business-to-consumer shopping platform onto its Taobao Instant Commerce site. The campaign – dubbed “Jishigou”, which translates to instant purchase in Chinese – has seen more than 260 brands on Alibaba’s Tmall premium retail platform join its instant commerce service, the company said on Tuesday. Alibaba owns the South China Morning Post. Taobao Shangou,...

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