Alibaba Cloud inks landmark multi-year collaboration with NBA China

South China Morning Post - Oct 9, 2025

Alibaba Group Holding’s artificial intelligence and cloud computing unit on Thursday inked a multi-year collaboration with the National Basketball Association (NBA) in China, a partnership that is expected to strengthen fan engagement on the mainland for the world’s premier men’s professional basketball league. Alibaba Cloud will develop innovative applications to enhance live game viewing and other fan engagement experiences, including with the annual NBA All-Star Game, the NBA Playoffs and the...

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